
A week in the life of Rural Worx
There’s something about a hard day’s work that just hits different. Maybe it’s the mud on your boots. Maybe it’s the dogs asleep in the tray. Or maybe it’s knowing you did something real, something useful; like building a kilometre of fencing strong enough to hold back a wild bull.
That’s the stuff we live for at Rural Worx, and around here, it’s just another week on the tools.
We’re a young rural contracting business based in the Kapiti-Horowhenua region, owned by us; Richmond and Brooke. We’re a bit of a mismatch on paper: Richie’s an ex-civil engineer who couldn’t stand sitting behind a screen all day. He bought himself a handpiece and started shearing sheep solo, which slowly turned into fixing gates, building fences, and eventually managing full-scale rural projects. Brooke used to be a scuba diving instructor, she now runs her own marketing business, and is also the official Rural Worx smoko runner, office boss, and orphan-lamb-mum in spring.
We do fencing, shearing, and general rural contracting, from lifestyle blocks to stations. But don’t let the fresh branding fool you, we’re old school at heart. No shortcuts, just honest hard work, a good yarn, and jobs done properly.
Monday morning: gumboots on, dogs in, let’s go
Richmond’s up at 6am every morning, first stop: the 380-acre block we manage in Te Horo, where the fences are tight and the lambs are dropping faster than we can count. This block’s been a year-long project, it’s now fully stockproof, with new paddocks going in and the kind of fencing that actually lasts more than one wet winter. After a quick check on the stock, he’s back by 7:30am for a milky gumboot tea and a classic baked beans on toast. By 8am, we’re loading up and heading to site.
Tools of the trade
Our gear keeps us moving. Three trusty Hiluxes (you won’t see a Ford in our fleet) and an even trustier old Cruiser, a quad, a CLAAS tractor, and a Fencequip post rammer. If it’s muddy, remote, or rough terrain, we’re ready. On any given day, we’re running wire for an 8-wire, deer fencing, rigging up electric outriggers, and screwing boards up on post and rail jobs.
But our best tools? The dogs. Sage, Jack, and Twig are our working crew. They ride up front, back us up in the yards, and are partial to a bite of a sausage roll at smoko. Brooke’s got a young border collie pup too, who’s still deciding whether he wants to work or just chase butterflies.
The crew
We’re lucky to have some of the best young fellas in the game. Charlie, 20, and Logan, 23 – both absolute grafters. Charlie’s a fencer through and through. He’s tough, he’s keen, and he’s our guy for a good chat. Logan came from forestry (with a side of semi-pro rugby, we’re hanging out for when he’s an All Black) and reckons fencing’s his true calling. They show up early, don’t whinge in the rain, and we couldn’t do this without them.
The crew runs on a mix of elbow grease, questionable music choices (there’s a shared Spotify playlist, no one owns up to adding Morgan Wallen, but somehow he’s always playing), and the promise of a cold beer at the end of the week.
They also love the social media side. We run a pretty honest Instagram and TikTok account showing the behind-the-scenes of life on the tools. Bit of banter, bit of mud, and a lot of dogs.
The Otaki job: fencing under headlights
Last week, we wrapped up a big 1km post and rail job on the Otaki riverbed. It was a beauty, all hand-built gates, clean lines, and electrics on top to keep the horses where they’re supposed to be. It was one of those weeks where everything clicked. The sun was out, the Milwaukee radio was cranking, and the team was moving like clockwork. We needed to finish before the next job started, so when the sun dipped below the hills, Richmond worked on by headlight and the boys stayed, no questions asked. Finally, the last screw went in, the team clocked off, and the beers were opened.
Saturdays are for shearing
During the shearing season, the week doesn’t end on Friday. On Saturdays, Richmond and Logan load up the old 1988 Land Cruiser, chuck in Sage, and head out to tackle sheep for the day. Sometimes it’s a lifestyle block with 20 sheep. Sometimes it’s a hundred scattered across hills. Either way, we turn up, get stuck in, and leave the place better than we found it.
The hard parts; and why we keep doing it
Fencing’s not for the faint-hearted. It’s muddy, sweaty, frustrating work. You burn through staples, forget how many hits it takes to drive a post on a river bed, and some days your hands feel like they’ve aged ten years.
But it’s also real. It’s tangible. You get to look back at something you built and know it’s going to do its job for years. That’s rare. When we are stripping old fences, we take a moment to think of that poor bugger who spent hours and hours putting those posts in the ground all those years ago.
And then there’s the people. The ones who bring you into their farms, trust you with their stock, offer you a cuppa at smoko. That local loyalty means everything to us.
What we’ve learned
If there’s one thing we’ve learned since starting Rural Worx, it’s that this industry runs on trust, reputation, and the willingness to go the extra mile – literally. We’ve driven through floods, worked in sideways rain, fixed fences with head torches, and helped clients round up loose sheep more than once.
But we wouldn’t change a thing
We’re proud to be part of the rural industry. Proud to be building strong fences for good people. And proud that at the end of each week, boots covered in mud, dogs asleep on the back, music still playing – we get to say: we built that.
Written by Brooke O’Connell
Published in WIRED issue 78/September 2025 by Fencing Contractors Association NZ
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